The countries section of TekCarta delivers local market insights in the form of 100s of self-contained country profiles, each of which is focussed on a specific market (e.g. smartphones) in a given country (e.g. Brazil).
While many internet service propositions – such as social networking – are applicable globally, local factors will always shape the product offer, affect customer demand and determine the market’s ultimate size. This means that no analysis of the digital economy is complete without taking a global perspective.
This section of TekCarta provides that global perspective by providing detailed insights for the 16 largest economies in the world:
- Saudi Arabia
- South Africa
- United Kingdom
- United States
- Get to grips with local factors: Whether it is media regulation, fixed broadband availability, payment infrastructure, cultural factors or content licensing policies, it is important to understand how and why one market differs from another;
- Understand how to internationalize your offer: If you want to launch your product, service or brand in other countries then the information contained in these detailed profiles will provide you with an excellent starting point;
- Identify local players: You may need to identify local competitors, reach out to potential business partners or benchmark your service with other non-competing services in international markets. Either way, you will find the information that you are looking for in the countries section of TekCarta;
- Obtain local market data: Each country profile contains a wealth of local market data such as the size of the market, pricing details, regulatory developments and other important information. At a glance, you will be able to see the size of the local market, understand how fast it is growing and what the long term potential is.
The first stage in preparing a set of country profiles for a given market, say mobile advertising, is to identify the factors that we will need to look at. Each market requires its own approach and so, for example, while censorship and regulation are important features of the social networking market the maturity of fixed broadband infrastructure is an important feature of the internet television market.
We will always identify and outline the leading players who are active in the market, including local companies and international brands who have a presence in the market. In the case of products and services such as mobile broadband or tablets, we will also look at the local pricing in the market.
Once we have decided upon the areas to research we will then undertake an intense programme of desk-based research mainly using the public internet. This will mean researching local news sites, company websites, scrutinising company financial reports and sifting through material published by trade groups, industry associations and consortia.
We use programmatic language translation which allows us to read material published in the local language and we also use our own proprietary text-based information retrieval system which contains a search corpus of over 10 million documents.
Each profile takes a highly skilled, professional web researcher about 8 hours to prepare, excluding time spent developing the research template, incorporating feedback from team members and final editing.
Growing every day, TekCarta currently contains over 200 country profiles like these:
You can view each company profile in a web browser, either one page at a time, or on a single web page or you can download complete profiles in PDF format.