All Research

A chronological listing of all our research content

The research listed on this page includes management reports (PDF format) and industry data, company financial data & forecasts (Excel format).

The contents of the Excel spreadsheets listed below also form part of our curated data warehouse, DataFusion, which you can search with results provided instantly from the first keystroke.

All items listed below can be purchased individually and instantly downloaded from our website.



Spotify: A Success Story For Sweden, And For The Music Industry

But it is with some irony that Spotify's most important partner is also the company's greatest liability

Publication Cover

As the world's largest music subscription service, Spotify has clearly found the success formula that has eluded most rivals. The company is not yet profitable, and may never achieve that goal but with the music subscription market in full swing, Spotify is steadfastly executing the one and only strategy that could turn losses into profits, which is to achieve the largest scale possible.

In this report you will find a detailed review of Spotify's international business along with equally detailed analysis of how Spotify compares with its two largest competitors which are Apple and Pandora. The report also contains a forecast for how Spotify's revenues and active user base will grow through 2020.


Pages: 50

Updated: 20 May 2015

Price: £295

Wearable Web: How We Will Access The Web In The Future

Today's smartwatches give barely a clue as to where wearables is headed

Publication Cover

Rather than our connection to the Internet being channelled through a single touchpoint, such as a smartphone, we foresee a time in the future when many of the functions currently performed inside a smartphone (plus others that are not yet performed at all) will be performed by a number of micro-miniature devices that will reside outside the body, on or under the skin, or even inside the body.

This report presents a visionary analysis of what the wearables space might look like in the coming decades by considering seven different categories of enabling wearable technology. The report begins with a comprehensive review of the leading edge in sensors and enabling wearable technologies.

Next the report takes a bold step into the future and projects where each of these technologies could end up in the coming two decades. Finally, everything comes together with the proposal of a new wireless standard – dubbed 'Wi-Bo' – which would allow a range of body sensors and devices to be networked together using an ultra low-power wireless aura which would surround the body.


Pages: 60

Updated: 07 May 2015

Price: £295

TV Sets

TV Set Unit Shipments, Installed Base and Average Number of Television Sets per TV Household

Data
TV set forecasts from 2000 to 2025 giving detailed geographical breakdown by country and world region and unit shipments, number of television sets per household and installed base for TV sets.

Pages:

Updated: 25 April 2015

Price: £1,150

Digital Music: Subscription Services

All the leading services lose money. But that can change, and here's how

Publication Cover

Household names like Napster, Apple, Spotify and Deezer and Pandora have two things in common. The first is that they offer streaming music services using a mixture of ad-supported and paid models. The second is that none have ever made a cent of profit. This is not due to incompetent execution, but structural factors which apply for the whole digital music streaming segment.

By carefully analysing the source of these sector-wide 'profit removal' factors as well as the leading players in the space this report presents a clear analysis of what needs to happen to stop the red in flowing and for the profits to start showing.


Pages: 130

Updated: 23 April 2015

Price: £295

Recorded Music

Trade Revenues for Physical Formats, Digital Downloads and Digital Subscriptions

Data
These forecasts segment the total revenues earned by the world’s record labels into physical formats (mails CD and vinyl), digital formats (downloads and streaming services) and advertising.
Of particular note is the increasingly dominant role of premium music subscription services, which are typified by services such as Spotify and Apple Music.

Pages:

Updated: 02 April 2015

Price: £1,250

Smartwatches: The Ultimate Personal Screen?

Hopes are high for the newest personal screen, but so are the risks

Publication Cover

Smartwatches first appeared on the market as early as 1982 in the form of watches that incorporated miniature calculator keypads, but these early products were not very smart: it has only recently become possible for vendors like Apple, Samsung and others to produce electronic watches that incorporate high performance computing functionality and which can claim to be truly smart.

For the next 20 years we can expect semiconductor technology to continue advancing by delivering more storage and more processing performance while requiring less electrical power – all at a lower cost. Hence, we can expect today's generation of smart watches to get smarter and smarter until their performance far outstrips the highest performance smartphones like the iPhone 6.

This report analyses the worldwide smartwatch market by profiling a wide range of smartwatch vendors and analyzing the category's four constituent segments. The report also presents an analysis of how the smart watch segment will impact on the mainstream watch market, and especially on the Swiss Watch market.


Pages: 191

Updated: 05 March 2015

Price: £395

Smart Watches

Worldwide

Data
This forecast includes projections for smart watches worldwide. You will find high level projections for sales of the Apple Watch, as well as smart watches supplied by all other smart watch vendors.
Also included is a projection for how rising sales will impact on the existing watch industry which will ship 1.2 billion finished units in 2016 which represents a total trade market value of USD 93 billion.

Pages:

Updated: 04 March 2015

Price: £495

Watches

Worldwide

Data
In this forecast we look at the development of the worldwide watch market from 2014 to 2018. The most striking aspect is the watch market is the extreme asymmetry between shipment volumes and market value when we analyse the roles of the Swiss watch makers and all other watch vendors.
For example, about 1.2 billion finished watches will be shipped worldwide in 2016, with just 2.4% of those shipments being accounted for by Swiss watch makes. Nevertheless, because of the far higher average selling price – about USD 2,000 – Swiss watch makers will account for a remarkable 67.3% of the market’s total value in 2016.

Pages:

Updated: 04 March 2015

Price: £125

Twitter

Monthly Active Users (MAUs)

Data
This forecast is focused on how Twitter’s active user base will develop in 52 countries to 2020.
Although investors often compare Twitter with Facebook, the two services are radically different and there is no chance that Twitter can ever achieve the same scale as Facebook, unless the core service proposition is radically altered. Out projections are that by 2020 Facebook’s worldwide user based will have reached 2 billion with Twitter far behind at around 500 million.

Pages:

Updated: 24 February 2015

Price: £795

TV Households

Number of Homes Having at Least One TV Set

Data
Regardless of the rise of personal devices such as smartphones and tablets, the home television set remains the most important screen for viewing filmed entertainment.
The emergence of wireless streaming software and devices – which allow personal devices to ‘cast’ content to a nearby TV set - will serve to reinforce the role of the TV set, even though its physical form is almost certainly going to change.
In this dataset we share the number of homes worldwide that have at least one actively used TV set for a broad range of counties. The total number of TV households is also expressed as a percentage of the total number of households.

Pages:

Updated: 24 February 2015

Price: £1,495

Households

Number of Private Households and Average Size of Household

Data
Using a range of diffrent sources, we have both historical data and future projections for the number of households and the average size of those households for more than 70 countries. The data sources used include international agencies (eg UN-ECE, UN Global Urban Observatory) but also individual national data sources wherever these were available. The number of households around the world is set to continue to rise, particularly in developing nations. The average household size will decrease around the world between 2015 and 2025 although the overall household size remains much higher in the Middle East and Africa than in Europe and North America.

Pages:

Updated: 11 February 2015

Price: £1,250

Wearable Technology: The Future of Personal Electronics

Presently dominated by smartwatches, wearables is where mobiles was in 1980

Publication Cover

It is hard to envisage a time when today's top-end smartphones will be replaced with something else. But that process of creative destruction is already under way. Sure, some things will remain the same - for instance, the underlying functions of modern smartphones will endure, as will the need for a central 'control unit' that we will carry with us just as we do today. In addition, the continuing miniaturisation of key components is providing engineers and entrepreneurs with options to better implement existing functions while enabling functions that have hitherto been unfeasible or even seemed like science fiction.

The wearables sector is still at a very early stage with the most tangible signs of activity being smartwatches like those offered by Apple and Samsung, fitness trackers such as those offered by Fitbit, advanced sports performance monitors such as those offered by Garmin and Polar and a range of products focused on industrial applications.

To define an embryonic market like wearables solely in terms of the products we can see today would be to misunderstand the market's long term potential. Instead, it is important to focus on where the enabling technologies are headed and the use cases that will be enabled in the future – which is what this report does.

Encompassing data and information on 221 companies,. this report contains a detailed analysis of the entire wearable technology market, including all of its constituent market segments, use cases, products and enabling technologies.


Pages: 322

Updated: 10 February 2015

Price: £395

Wearable Technology

Unit Shipments and Market Value by Product Segment

Data
This dataset includes worldwide forecasts to 2020 for each of the major segments of the wearable technology market: smart watches, smart glasses, fitness and activity trackers and sports performance monitors.
In terms of market value, the wearables segment will in the future be dominated by smart watches. One of the reasons for this is what we project will be an increasingly dominant role by Apple, which will have the effect of raising the average market price. Further ahead, we see technical advancements allowing smartphone vendors to introduce ‘wearalone’ smartwatches that will have the effect of expanding the smartwatch market.

Pages:

Updated: 02 February 2015

Price: £495

Social Media: No Longer The New Kid On The Block

Innovation has slowed & new start-ups are few, but social is bigger than ever

Publication Cover

It turns out that making money out of user-generated content is hard, and practically impossible for social networks that fail to achieve massive scale.

With the lowest ad rates in the industry, fickle users, changing fashions and super-low entry barriers, the only real defence in the social media market is to achieve massive scale, which ultimately means that users have nowhere else to go.

This report analyses all the major social networking services and also the social networking scene in a selection of major international markets. You will also find comprehensive market analysis, including powerful insights into the direction of Facebook – by far the world's most popular social network – and market forecasts for internet users, social networking users and social networking revenues.


Pages: 178

Updated: 14 January 2015

Price: £395

Population

212 Countries from 2000 to 2025

Data
This Dataset is the result of analysing historic data and projected increases for the population in 187 countries worldwide. We scrutinised the extensive material published by The World Bank, IMF and national country statistics bodies – which frequently do not agree – in order to complies a single, consolidated view of population growth worldwide.
The data is presented in two separate data tables, one covering all ages and one that is restricted to the age band 8 to 80 years. Nakono uses the 8-80 cut as a basis for many of our own forecast models because it excludes the 15% of the population which generates negligible revenue in most market situations.

Pages:

Updated: 07 January 2015

Price: £1,295

YouTube

Monthly Active User (MAU), Revenue and Average Revenue Per User (ARPU) Forecasts for YouTube

Data
Detailed forecasts for YouTube. These forecasts provide annual Monthly Active User (MAU) numbers split by country and geographic region forecast to 2020; YouTube annual revenues split by country and geographic region for 2013 through to 2020; and YouTube Average Revenue per User (ARPU) split by country and geographic region for 2013 through to 2020.

Pages:

Updated: 02 January 2015

Price: £795

Pandora Media: The Sun Is Setting And A Cold Night Awaits

As the world's first truly great music streaming service, Pandora has had the time and capital to become a global leader. But that chance has now gone.

Publication Cover

Founded in 2000, Pandora Media is so well established that it almost seems part of the very fabric of the Internet. Indeed, many would find it hard to imagine the Internet without Pandora - especially the company's army of loyal users.

But let's be honest – Pandora's strategic positioning is very delicate: the company operates in a loss-making industry where nobody makes any money, offers a basic non-interactive service that has hardly changed since at least 2007 and is fixated on the US, whilst rivals are in a race to achieve scale by pursuing international strategies. And that's before we get to the question of what rate - three judges will decide - Pandora should pay the music industry for streaming its music. Pandora is by no means unfixable but the company needs more than a sticking plaster.

This report takes a detailed look at where Pandora is today, after 15 years, by looking at the market within which the company operates - music streaming services, a selection of key competitors and the key success factors in the music streaming business. The report also presents an analysis of what Pandora needs to do to turn losses into profits along with forecasts for Pandora's revenues and subscriber numbers to 2020.


Pages: 50

Updated: 01 January 2015

Price: £295

Social Media

Social Media Statistics

Data
These time series consider the increasingly important role of social media around the world, with individual series for more than 50 countries. The number of monthly active users (MAUs) have been forecast for social media as a whole and these projections show an 80% increase in the number of social media users worldwide between 2012 and 2020.

Pages:

Updated: 15 December 2014

Price: £995

Internet Users

Active Users and Penetration

Data
Historical figures and projections of the total number of individual internet users in terms of monthly active users. All series are provided separately for all major countries and also as continental blocks (including all smaller countries within those blocks). As well as total number of internet users, series are provided for the penetration in terms of total population and also in terms of population aged between 8 and 80 i.e. addressable population from a consumer perspective.

Pages:

Updated: 14 December 2014

Price: £750

Internet of Things (IoT): Clarity And Focus Needed

Removing the hype from the most over-hyped trend in tech

Publication Cover

The Internet of Things (IoT) is too vague a concept to be regarded as a market or even viewed as a whole industry. This means that there is little point trying to draw the market structure or value chain. Instead, the IoT refers to a multi-market, multi-industry technology trend, rather like 'nanotechnology' or perhaps even 'globalization'.

If we view the Internet as a single technological structure which includes all connected devices, access networks, network hardware and software, data transport pipes and cloud services then the IoT includes all of this, plus what is needed to achieve perfect connectivity, perfect data collection and perfect data distribution.

This report offers an extremely clear analysis of the value of the IoT today and in the future. The report also 'brings the IoT to life' by providing numerous examples of the products, services and use cases that will be enabled as a result of increasingly perfect connectivity.


Pages: 140

Updated: 13 November 2014

Price: £395