Internet of Things (IoT): Clarity And Focus Needed

Removing the hype from the most over-hyped trend in tech

About this Market
The Internet of Things (IoT) will double the size of the internet over the next 20 years, and huge investments into that future are being made right now.

With all the major internet power-brokers already investing 10’s of billions of dollars in IoT it is imperative that companies understand IoT now – in order to benefit from trillions of dollars of pent-up value that will be released as 10 billion individuals, devices and services are connected together.

Report Content
This market report on IoT contains a considerable amount of ground breaking thinking and deelp-level market insights.

The report opens by defining what the IoT is and then explains the three major categories of ‘thing’ along with the various sub-segments. Detailed market projections are provided.

You will find information about the latest moves being made by a selection of major players who are already investing heavily in the IoT: Apple, ARM, Cisco, Ford, General Motors, Google, IBM, Intel, Microsoft, Qualcomm, Samsung, Sony, Texas Instruments and Vodafone.

The meat of the report is a very detailed and comprehensive analysis of how the IoT will power the internet to even greater heights. This part of the report contains precise definitions and explanations of the six major technological trends that form part of the IoT: mass-scale connectivity, ‘super-capable’ devices, multi-layered connectedness, mass-scale exposure of IoT metadata to developers, new internet service delivery model and machine intelligence.

This report contains the following main sections:

Executive Summary

IoT: Key Players

Market Applications and Use Cases

Latest Market Developments

IoT Standards Initiatives

Market Analysis

Economic value of today’s Internet

Source of future growth for the Internet

Mass connectivity of 10 billion ‘Things’

Super-capable devices

Multi-layered connectedness

Mass-scale exposure of data to third party developers

New internet service mode

Machine intelligence

          Summary

Market Forecasts

Appendix

This report includes information on the following selection of players who are actively investing in the Internet of Things (IoT):

  • Apple
  • ARM
  • Cisco
  • Ford
  • General Motors
  • Google
  • IBM
  • Intel
  • Microsoft
  • Qualcomm
  • Samsung
  • Sony
  • Texas Instruments
  • Vodafone

This report contains the following market forecasts which are presented in the form of 29 figures and tables:

MARKET / COMPANY ASPECT OF MARKET PERIOD
IoT Number of Connected Things by Major Category  2010 to 2018
IoT Total Internet Spending (% GDP) 1998 to 2039 
IoT Economic Impact of the ‘pre-IoT’ Internet 2012 to 2018
IoT Economic Impact of ‘pre-IoT’ Internet - Major Spending Categories 2012 to 2018
IoT Economic Impact of Today's Internet - Major Spending Categories 2012 to 2018
Digital Advertising Digital Advertising - Expenditure from 2012 to 2018 (USD, Billions) 2012 to 2018
Google  Google Digital Advertising Revenues – Worldwide from 2011 to 2018  (USD, Millions) 2011 to 2018
Google Google Revenues  and Annual Growth– Worldwide from 2011 to 2018  (USD, Millions) 2011 to 2018
Mobile Broadband Expenditure and Annual Growth 2012 to 2018
Fixed Broadband Expenditure and Annual Growth 2012 to 2018
Pay-TV (IPTV) Expenditure and Annual Growth 2012 to 2018
PCs Expenditure and Annual Growth 2012 to 2018
Tablets Expenditure and Annual Growth 2012 to 2018
Smartphones Expenditure and Annual Growth 2012 to 2018
Smart Watches Expenditure and Annual Growth 2012 to 2018
Online Retail Expenditure and Annual Growth 2012 to 2018
IoT Total Internet Spending – With and Without IoT (USD, Trillions) 1998 to 2039 
IoT Total Internet Spending – With and Without IoT (% GDP) 2014 to 2024
IoT Total Internet Spending:  B2C and B2B. Show separately for 'pre-IoT' Internet and 'IoT Internet' 2014 to 2024
IoT Number of Connected Things - Worldwide (Millions) from 2010 to 2018 2014 to 2024
IoT Major Categories of ‘Things’ - Detailed 2010 to 2018
IoT Number of Connected Things 2010 to 2018
Smartphones Evolution in Smartphone Storage 2014 to 2044
Smartphones Historic Evolution in User Storage 1994 to 2014
Smartphones Evolution in Personal Device Storage 2014 to 2034
IoT Total Volume of Data Compromising the IoT 2014 to 2018
IoT Theoretical Maximum Number of IoT Market Segments 2014 to 2018

This report contains 67 figures and tables:

LIST of FIGURES
Figure 1  Size of Internet of Things (IoT) - Number of Connected Things by Major Category - Worldwide (Millions) from 2010 to 2018
Figure 2  Total Internet Spending - Percent of GDP - Worldwide from 1998 to 2039 (USD Trillions)
Figure 3  Economic Impact of the ‘pre-IoT’ Internet - Total Spending, Worldwide (B2C and B2B) from 2012 to 2018 (USD, Billions)
Figure 4  Timeline Showing Major Milestones which Resulted in Today’s ‘pre-IoT’  Internet: 1990 to 2002
Figure 5  Economic Impact of ‘pre-IoT’ Internet - Major Spending Categories from 2012 to 2018 (USD, Billions)
Figure 6  Economic Impact of ‘pre-IoT’ Internet – Annual Growth from 2012 to 2018 (Percent)
Figure 7  Economic Impact of Today's Internet - Major Spending Categories from 2012 to 2018 (USD, Billions)
Figure 8  Digital Advertising - Expenditure from 2012 to 2018 (USD, Billions)
Figure 9  Google Digital Advertising Revenues – Worldwide from 2011 to 2018  (USD, Millions)
Figure 10  Google Revenues  and Annual Growth– Worldwide from 2011 to 2018  (USD, Millions)
Figure 11  Mobile Broadband – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 12  Fixed Broadband – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 13  Pay-TV (IPTV) – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 14  PCs (Desktops and Notebooks) – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 15  Tablets – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 16  Smartphones – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 17  Smart Watches – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 18  Online Retail / e-Commerce – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 19  Total Internet Spending – With and Without IoT –  Worldwide from 1998 to 2039 (USD Trillions)
Figure 20  Total Internet Spending - Percent of GDP - Worldwide from 1998 to 2039 (USD Trillions)
Figure 21  Total Internet Spending:  B2C and B2B. Show separately for 'pre-IoT' Internet and 'IoT Internet' from 2014 to 2024 (USD Trillions)
Figure 22  Size of Internet of Things (IoT) - Number of Connected Things - Worldwide (Millions) from 2010 to 2018
Figure 23  Size of Internet of Things (IoT) - Number of Connected Things by Major Category - Worldwide (Millions) from 2010 to 2018
Figure 24  Smartphone Evolution
Figure 25  Metcalfe’s Law
Figure 26  Economic Impact of Internet of Things (IoT) – Increases in installed base, device capability and connectedness from 2014 to 2018
Figure 27  Internet of Things (IoT):  Data Segments - Properties of ‘Things’
Figure 28  Internet of Things (IoT):  Data Segments - Properties of Connections between ‘Things’
Figure 29  Pre-IoT – Platform Mode based on a race to scale
Figure 30  Economic Impact of the ‘pre-IoT’ Internet - Total Spending, Worldwide (B2C and B2B) from 2012 to 2018 (USD, Billions)
Figure 31  Economic Impact of ‘pre-IoT’ Internet - Major Spending Categories from 2012 to 2018 (USD, Billions)
Figure 32  Economic Impact of ‘pre-IoT’ Internet – Annual Growth from 2012 to 2018 (Percent)
Figure 33  Economic Impact of Today's Internet - Major Spending Categories from 2012 to 2018 (USD, Billions)
Figure 34  Total Internet Spending: With and Without IoT, Worldwide from 1998 to 2039 (USD Trillions)
Figure 35  Total Internet Spending:  B2C and B2B. Show separately for 'pre-IoT' Internet and 'IoT Internet' from 2014 to 2024 (USD Trillions)
Figure 36  Total Internet Spending - Percent of GDP - Worldwide from 1998 to 2039 (USD Trillions)
Figure 37  Digital Advertising - Expenditure from 2012 to 2018 (USD, Billions)
Figure 38  Mobile Broadband – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 39  Fixed Broadband – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 40  Pay-TV (IPTV) – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 41  PCs (Desktops and Notebooks) – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 42  Tablets – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 43  Smartphones – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 44  Smart Watches – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 45  Online Retail / e-Commerce – Expenditure and Annual Growth from 2012 to 2018 (USD, Billions)
Figure 46  Size of Internet of Things (IoT) - Number of Connected Things - Worldwide (Millions) from 2010 to 2018
Figure 47  Size of Internet of Things (IoT) - Number of Connected Things by Major Category - Worldwide (Millions) from 2010 to 2018
Figure 48  Google Revenues and Annual Growth– Worldwide from 2011 to 2018  (USD, Millions)
Figure 49  Google Digital Advertising Revenues – Worldwide from 2011 to 2018  (USD, Millions)
   
LIST of TABLES
Table 1  Internet of Things (IoT):  Major Categories of ‘Things’
Table 2  Economic Impact of ‘pre-IoT’ Internet - Total Spending Worldwide:  B2C and B2B from 2012 to 2018 (USD, Billions)
Table 3  Underlying Technological Trends for ‘pre-IoT Internet’ and ‘IoT Internet’
Table 4  Size of Internet of Things (IoT) - Number of Connected Things - Worldwide from 2010 to 2018 (Millions)
Table 5  Internet of Things (IoT):  Major Categories of ‘Things’ - Detailed
Table 6  Evolution in Smartphone Storage – 2014 to 2044
Table 7  Historic Evolution in User Storage – 1994 to 2014
Table 8  Evolution in Personal Device Storage – 2014 to 2034
Table 9  Total Volume of Data Compromising the IoT
Table 10  Theoretical Maximum Number of IoT Market Segments - Calculation uses Binomial Coefficient (Wolfram Alpha)
Table 11  Economic Impact of ‘pre-IoT’ Internet - Total Spending Worldwide:  B2C and B2B from 2012 to 2018 (USD, Billions)
Table 12  Size of Internet of Things (IoT) - Number of Connected Things - Worldwide from 2010 to 2018 (Millions)
Table 13  Historic Evolution in User Storage – 1994 to 2014
Table 14  Evolution in Smartphone Storage – 2014 to 2044
Table 15  Evolution in Personal Device Storage – 2014 to 2034
Table 16  Total Volume of Data Compromising the IoT
Table 17  Theoretical Maximum Number of IoT Market Segments - Calculation uses Binomial Coefficient (Wolfram Alpha)

 

 

 

Executive Summary6

IoT: Key Players14

Apple14

ARM... 15

Cisco16

Ford17

General Motors18

Google19

IBM... 20

Intel21

MediaTech22

Microsoft23

Qualcomm24

Samsung25

SecureRF26

Sony27

Texas Instruments28

Vodafone29

IoT Applications: Use Cases30

Examples of Business IoT Use Cases30

Business-to-Business (B2B)30

Examples of Business-to-Consumer (B2C) IoT Use Cases33

Current33

Possible Future Use Cases36

Market Developments39

In the News39

Summary42

Standards for IoT44

IoT Standards Organisations44

The Thread Group44

Open Interconnect Consortium44

AllSeen Alliance45

HyperCat45

Industrial Internet Consortium46

ITU46

Google47

IEEE47

ZigBee Alliance47

Z-Wave Alliance48

IoT Standards Analysis49

Market Analysis50

What is the Economic Value of Today’s Internet?50

Pre-IoT Internet: Sources of Value53

Pre-IoT Internet: Largest Spending Categories55

Pre-IoT Internet: Segment Analysis and Growth Outlook56

Future Growth of the Internet will be Powered by IoT70

How does 2014 compare with birth of the internet in 1994?70

Critical insight72

IoT Market Value and Impact on GDP74

Source of Future Growth: IoT78

Mass connectivity of 10 billion ‘Things’78

Super-capable devices83

Multi-layered connectedness90

Mass-scale exposure of data to third party developers96

New internet service model105

Machine intelligence112

Market Forecasts & Data115

Economic Impact of the Internet (pre-IoT): Total115

Economic Impact of the Internet (pre-IoT): Breakouts116

Economic Impact of the Internet (pre-IoT): Major Categories117

Economic Impact of the Internet (pre-IoT): Annual Growth118

Economic Impact of the Internet (pre-IoT): Annual Spending119

Economic Impact of Internet (pre-IoT & IoT ): 1989 - 2039120

Economic Impact of Internet (IoT): 2014 - 2024121

Economic Impact of Internet (pre-IoT & IoT): 1989 - 2039122

Internet Economy: Digital Advertising123

Internet Economy: Mobile Broadband124

Internet Economy: Fixed Broadband125

Internet Economy: Pay-TV (IPTV Element)126

Internet Economy: PCs127

Internet Economy: Tablets128

Internet Economy: Smartphones129

Internet Economy: Smart Watches130

Internet Economy: Online Retail / e-Commerce131

IoT: Number of Things133

IoT: Number of Things by Category134

Historic Evolution in Device Storage: PCs and Smartphones135

Evolution in Smartphone Storage: 2014 to 2034136

Evolution in Personal Device Storage: 2014 to 2034137

Total Volume of Data Describing the IoT138

Theoretical Maximum Number of IoT Market Segments139

Google Revenues – Total140

Google Revenues – by Product Segment141

About the Authors142

Andrew Sheehy142

Sara Foster142

Report Highlights




  • Profiles of leading internet players
  • Projections for all segments of the IoT
  • Detailed use cases and applications
  • Leading edge market insights
  • 220 pages, 86 tables & figures
  • Extensive data and forecasts

Ordering Information

Title: Internet of Things (IoT): Clarity And Focus Needed
Pages: 140
Updated: 13 Nov 2014
License: Single User
Format: PDF
Delivery: Email and Online.
Price: £395
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