Online News: Old Meets New

A handful of successful models are emerging from the mist. Here they are.

About this Market

The worldwide newspaper industry will grow from USD 114.3 billion in 2014 to USD 123.1 billion in 2018, an increase of 7.7%. While print advertising revenues will fall by 3.8%, from USD 64.5 billion in 2014 to USD 62.1 billion in 2018, revenues from copy sales, digital advertising and digital subscriptions will all increase. In developed internet markets the newspaper industry is experiencing a structural contraction which is being caused by digital technology and the internet. But in markets where the internet remains immature – India, Romania and the Philippines, for instance, traditional printed newspaper businesses are thriving. While publishers in mature markets will have to swallow a bitter pill, which will eventually see them downsizing or selling off their print operations, there has never been a better time for skilled writers, visionary publishers and savvy investors to get involved in the news business.

Report Content

In this report you will be able to read profiles of 27 leading newspaper publishers, including a mixture of branded news providers and emerging online, digital-only news ventures.  This will allow you to clearly distinguish the content and business strategies that have potential, from those that do not. To provide you with a complete picture this detailed report contains a segmentation model and supporting narrative that allows you to see which parts of the industry are still growing, and understand the reasons why. The segmentation model also delivers powerful insights into the content strategies that will underpin successful online news ventures in the future. You will also find 5-year forecasts for the four main revenue streams of newspaper publishers: print advertising, copy sales, online advertising and digital subscriptions.

This report contains the following main sections:

Executive Summary

Introduction

Market Segmentation

          Reasons why newspapers are facing structural change

Profiles of 27 Leading News Providers

Branded news publishers

Emerging ‘digital only’ online news ventures

Country profiles: The news business worldwide

Market Analysis

          Supply, demand and distribution

         Success formula for online news content

Digital-only news ventures

How intermediaries are devaluing newspaper ad inventory

A global news platform

Market Forecasts

Appendix

We reviewed a selection of 27 newspaper publishers around the world including a mixture of branded news providers and emerging digital’ only online news ventures:

BRANDED NEWSPAPERS   EMERGING 'DIGITAL-ONLY' NEWS SITES
Bild Snaphot (Germany)   Business Insider 
Komsomolskaya Pravda (Russia)   BuzzFeed
Mail Online (UK)   Huffington Post 
O Globo (Brazil)   News Corp / Storyful
Telegraph Media Group (UK)   Pierre Omidyar, Glenn Greenwald (First Look Media)
The Asahi Shimbun (Japan)   Quartz
The Financial Times (UK)   RANSquawk
The Guardian (UK)   Re/code
The New York Times (USA)   The Information / Jessica Lessin
The People’s Daily (China)   Vox / Ezra Klein
The Sun (UK)   Washington Post / Jeff Bezos
The Times (UK)   Yahoo: News Digest, Yahoo! Tech (David Pogue) and Yahoo! Food
The Wall Street Journal    
Times of India (India)    
Washington Post (US)    

This report contains 5 country-level profiles detailing the status of the newspaper industries – including both print and digital operations - in the following major markets:

  • Australia
  • China
  • India
  • United Kingdom
  • United States

This report contains the following market forecasts:

MARKET ASPECT OF MARKET TYPE GEOGRAPHIC COVERAGE PERIOD
Newspapers Total Revenue in USD, millions Table North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa 2014 to 2018
         
Newspapers Total Revenue  in USD, millions shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) Table Worldwide  2014 to 2018
         
Newspapers Revenue – Print – Advertising Only (USD, Millions) Table North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa 2014 to 2018
         
Newspapers Revenue – Print – Copy Sales Only (USD, Millions) Table North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa 2014 to 2018
         
Newspapers Revenue – Digital – Ad Sales Only (USD, Millions) Table North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa 2014 to 2018
         
Newspapers Revenue – Digital – Subscription Sales Only (USD, Millions) Table North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa 2014 to 2018
         
Newspapers Revenue in USD, millions (USD, Millions) Table North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa 2014 to 2018
         
Newspapers Revenue shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) in USD, Millions Table North America 2014 to 2018
         
Newspapers Revenue shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) in USD, Millions Table Western Europe 2014 to 2018
         
Newspapers Newspaper Revenue in Eastern & Other Europe shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) in USD, Millions Table Eastern & Other Europe 2014 to 2018
         
Newspapers Newspaper Revenue in Asia Pacific shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) in USD, Millions Table Asia Pacific 2014 to 2018
         
Newspapers Newspaper Revenue in Latin America & Caribbean shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) in USD, Millions Table Latin America & Caribbean 2014 to 2018
         
Newspapers Newspaper Revenue in Middle East & Africa shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) in USD, Millions Table Middle East & Africa 2014 to 2018

This report contains 47 figures and tables:

 

FIGURES  
Figure 1 The Asahi Shimbun Printed Newspaper and Mobile App Screenshots
Figure 2 The Asahi.com Homepage (Top) and iPhone English Web App
Figure 3 Financial Times Printed Newspaper, Smartphone and Tablet Apps
Figure 4 FT.com Subscription Plans
Figure 5  The New York Times Printed Newspaper and Smartphone Apps
Figure 6  New York Times Digital Subscriptions
Figure 7  The People’s Daily Printed Newspaper and Smartphone App Screenshots
Figure 8 The People’s Daily Chinese and English Language Websites
Figure 9 The Wall Street Journal Printed Newspaper and iPad App
Figure 10  New York Times Digital Subscriptions
Figure 11 Times of India Printed Newspaper and Android Smartphone App
Figure 12 Time of India LIVE TV Video News Service
   
TABLES  
Table 1 Newspaper Revenue Worldwide shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 2 Online Newspapers – Winning Content Strategies
Table 3  FT Group Digital Business - Major Indicators
Table 4 FT.com Subscription Options
Table 5 New York Times Media Group – Revenue Split 2010 to 2012
Table 6 Examples of Rate of Production of Reporters who Write for Business Insider
Table 7 Comparison of Headlines between Business Insider and FT.com
Table 8 Business Insider Reader Growth – July 2007 to December 2012
Table 9 Top 10 Daily Newspapers in Australia
Table 10 Internet Access in Australia
Table 11 Top-10 Daily Newspapers in China
Table 12 Internet Access in China
Table 13 Top 10 Newspapers in India
Table 14 Internet Access in India
Table 15 Top 10 Newspapers in the United Kingdom
Table 16 Internet Access in the United Kingdom
Table 17 Readership of Top-10 Newspapers in the United Kingdom
Table 18 Top-10 Newspapers in the United States
Table 19 Internet Access in the United States
Table 20 Top-10 US Newspapers – Pricing of Digital Subscriptions
Table 21 Examples of Rate of Production of Reporters who Write for Business Insider
Table 22 Comparison of Headlines
Table 23 Online Newspapers – Winning Content Strategies
Table 24 Newspaper Revenue Worldwide shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 25 Newspaper Revenue Worldwide shown separately for North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa from 2004 to 2018 in USD, Millions
Table 26 Newspaper Revenue – Print – Advertising Only – shown separately for North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa from 2004 to 2018 in USD, Millions
Table 27 Newspaper Revenue – Print – Copy Sales Only – shown separately for North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa from 2004 to 2018 in USD, Millions
Table 28 Newspaper Revenue – Digital – Ad Sales Only – shown separately for North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa from 2004 to 2018 in USD, Millions
Table 29 Newspaper Revenue – Digital – Subscription Sales Only – shown separately for North America, Western Europe, Eastern & Other Europe, Asia Pacific, Latin America & Caribbean and Middle East & Africa from 2004 to 2018 in USD, Millions
Table 30 Newspaper Revenue in North America shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 31 Newspaper Revenue in Western Europe shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 32 Newspaper Revenue in Eastern & Other Europe shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 33 Newspaper Revenue in Asia Pacific shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 34 Newspaper Revenue in Latin America & Caribbean shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions
Table 35 Newspaper Revenue in Middle East & Africa shown separately for (a) Print (Advertising), (b) Print (Copy Sales), (c) Digital (Advertising) and (d) Digital (Subscriptions) from 2004 to 2018 in USD, Millions

 

Executive Summary8

Introduction13

Market Segmentation13

Developing vs. Developed Internet Markets13

Developed Internet Markets: Populist Content vs. Serious Content14

The 4 reasons why newspapers in developed Internet markets are experiencing structural change  16

Permanent, structural contraction17

Destruction of a distribution monopoly17

Removal of excess production capacity18

Reduction in available print advertising revenue18

Content Strategy18

Profiles: Branded Newspapers Around the Globe20

Bild Snapshot (Germany)20

Komsomolskaya Pravda Snapshot (Russia)22

The Asahi Shimbun (Japan)23

Outline23

Company Overview23

The Asahi Shimbun Digital Strategy24

The Asahi Shimbun Print Edition26

The Asahi Shimbun Advertising Revenues27

Analysis28

The Financial Times29

Outline29

Company Overview29

The Financial Times Digital Strategy32

Subscriber Growth32

Access Model33

Mobile35

The Financial Times Print Strategy35

Financial Times Advertising Revenues36

Analysis36

The New York Times37

Outline37

Company Overview38

The New York Times Digital Strategy40

Mobile42

The New York Times Print Strategy42

The New York Times Advertising Revenues42

The New York Times Group advertising revenue has declined steadily over the last 3 years, falling from USD 780 million in 2010 to 712 million in 2012, and primarily due to lower print advertising revenues across all categories according to the company. Although digital advertising revenue grew by 9% in 2011 compared to 2010 figures, it remained flat in 2012. Digital advertising offerings include mainly display advertising (such as banners, large-format units, half-page units and interactive multimedia) and classified advertising. Print and digital advertising revenue in 2012 comprised 77% National, 13% Retail and Preprint, and 9% Classified.42

Nonetheless, according to data compiled by MagazineRadar and quoted in the New York Times Company annual report for 2012, The Times had the largest market share in 2012 in print advertising revenues when compared with the USA Today and The Wall Street Journal newspapers.43

Analysis43

The People’s Daily (China)45

Outline45

Company Overview45

The People’s Daily Digital Strategy46

The People’s Daily Print Strategy48

The People’s Daily Advertising Revenues48

Analysis49

The Wall Street Journal50

Outline50

Company Overview50

The Wall Street Journal Digital Strategy52

The Wall Street Journal Print Strategy54

Wall Street Journal Advertising Revenues54

Analysis55

Times of India57

Outline57

Company Overview57

The Times of India (TOI) Digital Strategy58

Internet Website58

Mobile59

The Times of India Print Strategy60

The Times of India Advertising Revenues60

Analysis60

O Globo Snapshot (Brazil)62

Washington Post Snapshot (US)63

Profiles: Newspaper Websites and Digital Subscriptions64

Mail Online64

New York Times65

The Guardian66

Telegraph Media Group67

Washington Post68

Wall Street Journal69

The Times70

The Sun71

FT.com72

Profiles: ‘Digital-only’ News Ventures73

Business Insider73

BuzzFeed77

Huffington Post79

News Corp / Storyful80

Pierre Omidyar, Glenn Greenwald (First Look Media)81

Quartz82

RANSquawk83

Re/code84

The Information / Jessica Lessin85

Vox Media / Ezra Klein86

Washington Post / Jeff Bezos87

Yahoo: News Digest, Yahoo! Tech (David Pogue) and Yahoo! Food88

Profiles: The Newspaper Industry in Selected Countries Worldwide89

Australia89

Overview89

Australian Newspaper Market89

Printed Newspapers91

Digital Newspapers91

Regulatory  and Legal Issues93

China95

Newspaper Market95

Print97

Digital97

Regulatory and Legal Issues98

India99

Overview99

Indian Newspaper Market99

Print Newspapers100

Digital Newspapers102

Regulatory and Legal Issues103

United Kingdom105

Overview105

UK Newspaper Market105

Print Newspapers106

Digital108

The Times108

Financial Times108

The Sun109

Regulatory and Legal Issues109

United States111

Overview111

Newspaper Market111

Print112

Digital113

Regulatory and Legal Issues115

Market Analysis116

Demand for News Content116

Supply of News Content117

News Distribution: From Scarce Resource to Commodity118

The Success Formula for Online News Content120

Appreciate that everyone is scrambling for the same online ad dollars121

Don’t be too dismissive of tabloid or populist content121

Inside Business Insider122

More Intermediaries: Content Distribution Platforms125

What it boils down to: Two main content strategies125

Emergence of Digital-only News Ventures128

Devaluation of Newspaper Website Ad Inventory131

Example: Google131

Cookies132

Privacy133

Implications for newspaper websites133

A Global Newspaper Platform: A Lost Opportunity?136

Market Forecasts138

Newspaper Revenue: Worldwide by Type138

Newspaper Revenue: Worldwide by Region139

Newspaper Revenue: Print - Advertising Only140

Newspaper Revenue: Print - Copy Sales Only141

Newspaper Revenue: Digital - Website Ad Sales Only142

Newspaper Revenue: Digital - Subscription Sales Only143

Newspaper Revenue: North America144

Newspaper Revenue: Western Europe145

Newspaper Revenue: Eastern & Other Europe146

Newspaper Revenue: Asia Pacific147

Newspaper Revenue: Latin America & Caribbean148

Newspaper Revenue: Middle East & Africa149

Appendix150

Regions & Countries150

Market Forecasts151

About the Authors152

Andrew Sheehy152

Sara Foster152

Dr Dave Taylor152

 

Report Highlights




  • Profiles of 27 newspaper publishers
  • Detailed market segmentation
  • 12 pages of 5-year market forecasts
  • In-depth market analysis
  • 154 pages, 47 tables & figures
  • Powerful insights into emerging models

Ordering Information

Title: Online News: Old Meets New
Pages: 154
Updated: 27 Feb 2014
License: Single User
Format: PDF
Delivery: Email and Online.
Price: £395
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