Smartwatches: The Ultimate Personal Screen?

Hopes are high for the newest personal screen, but so are the risks

About this Market
Smart watches are one of the key components of what we term the ‘wearable web’. Comprising smart watches, smart glasses, wireless ear buds and other devices and technologies – such as personalised machine intelligence – the wearable web will utterly transform mobile communications and the mobile web in ways that are hard to imagine today.

Specifically, we forecast that smart watch vendors worldwide will sell 32.9 million smart watches in 2015 and that this will rise to 307.1 million by 2020.

Report Content
This report offers a detailed analysis of the worldwide smart watches market. You will be able to read detailed profiles and analysis for 49 leading smart watch vendors.The report contains detailed analysis and forecasts  for the Apple Watch plus all of the main players in the market.

To provide you with a complete picture this detailed report contains extensive analysis and forecasts for how the development of the smart watch market will affect the smartphones and watches markets worldwide. For example, you will clearly see which segments of the global watch industry will be cannibalized and to what extent. The report also contains analysis of how ‘wear-alone’ smart watches (that is, smart watches that do not require a companion smartphone) will impact on the smartphone market.

The report also contains detailed analysis of the key forces that are compelling vendors large and small to create this new market. For example, you will find a clear narrative that explains how the development of smart watches will utterly transform mobile communications and the mobile web. 

This report contains the following main sections:

Executive Summary

Profiles of 49 Leading Smart Watch Vendors

Apple Watch
Fitbit
Garmin
Google
Huawei
Intel
Jawbone
Motorola Mobility/Lenovo
Nike
Polar
Qualcomm
Samsung
Sony
Timex
TomTom
…plus 34 others

Market Analysis

What is the size of the smart watch market?
How quickly will it grow?
What are the key features of the Apple Watch?
How many Apple watches will be sold through 2020?
How will other vendors fare?
What are the implications for the the watch industry?
How will smart watches develop in the future?
How will smart watch cannibalise watches?

 Market Forecasts

 Appendix

This report contains detailed analysis son the following leading smart watch vendors:

Adidas (Germany)
Apple Watch (U.S.)
Bionym (Canada)
Burg (Netherlands)
Casio (Japan)
COMPASS Systems (Taiwan)
Connect America (US)
COOKOO
CSR (UK)
Epson (Japan)
Eurotech (Italy)
Ezio (Hong Kong)
FiLIP Technologies (UK)
Fitbit (US)
Fitbug (UK)
Garmin (US)
Geak Watch (China)
Google (US)
Huawei B1 TalkBand (China)
HOT Watch
Intel and Basis Science (US)
Jawbone (US)
Kronoz (Switzerland)
LG (Korea)
Omate (China)
Martian Watches (US)
Motorola Mobility (now owned by Lenovo) (US/China)
MetaWatch (US)
Microsoft (US)
Mio Global (US)
Misfit Wearables (US)
National Electronics and Watch (Hong Kong)
Neptune (Canada)
Netatmo (France)
Nike (US)
Nissan (Japan)
Pebble (US)
Polar (Finland)
Qualcomm (US)
Revolutionary Tracker (US)
Samsung (S. Korea)
Samsung Galaxy Gear Smartwatch
Samsung Gear 2 Smartwatch
Samsung Gear 2 Neo Smartwatch
Samsung Gear Live
Samsung Gear S Smartwatch
Samsung Gear Fit
Digital Health Initiative: Simband
Silent Call Communications (US)
Sonostar (Taiwan)
Sony (Japan)
Timex (US)
TomTom (Netherlands)
Under Armour (US)
WearIT (Italy)
Withings (France)
Yingqu Technology (China)

This report contains the following market forecasts which are presented in the form of 20 figures:

 

MARKET ASPECT OF MARKET COVERAGE PERIOD
Apple Devices Comparative Worldwide Shipments of iPhone, iPad, iPod, Apple Watch for the first 7 years Worldwide 2001 - 2013
       
Apple Devices Comparative Worldwide Average Selling Price (ASP) of iPhone, iPad, iPod, Apple Watch for the first 7 years Worldwide 2001 - 2013
       
Apple Devices Comparative Unit Shipments – Smart Watches, Smartphones and Watches(Units, Millions) Worldwide 2014 - 2018
       
Apple Watch Worldwide Shipments (Units, Millions) Worldwide 2015 - 2021
       
Apple Watch Worldwide Retail Revenues (USD, Billions) Worldwide 2015 - 2021
       
Apple Watch Worldwide Shipments (Units, Millions) Worldwide 2015 - 2021
       
Apple Watch Worldwide Retail Revenues (USD, Billions) Worldwide 2015 - 2021
       
Apple Watch Worldwide Average Selling Price (ASP) (USD) Worldwide 2015 - 2021
       
Apple Watch Worldwide Unit Shipments and Retail Revenue Worldwide 2015 - 2021
       
Smart Watches Worldwide Unit Shipments and Retail Revenue Worldwide 2014 - 2020
       
Smart Watches Worldwide Unit Shipments and Retail Revenue Worldwide 2014 - 2020
       
Smart Watches Worldwide Unit Shipments – Apple and Other Vendors (Units, Millions) Worldwide 2014 - 2020
       
Smart Watches Worldwide Average Selling Price (ASP) – Apple and Other Vendors (USD) Worldwide 2014 - 2020
       
Smart Watches Worldwide Retail Revenues – Apple and Other Vendors (USD, Millions) Worldwide 2014 - 2020
       
Smart Watches Comparative Retail Revenues – Smart Watches, Watches (Swiss) and Watches (Others) (USD, Millions) Worldwide 2014 - 2018
       
Smart Watches Comparative Retail Revenues – Apple Watch, Other Smart Watches, Swiss Watches and Other Watches (USD, Millions) Worldwide 2014 - 2018
       
Smart Watches Comparative Average Selling Price (ASP) – Apple Watch, Other Smart Watches, Swiss Watches and Other Watches (USD, Millions) Worldwide 2014 - 2018
       
Smart Watches Impact of Smart Watches on the Watch Industry - Unit Shipments  (Units, Millions) Worldwide 2014 - 2018
       
Smart Watches Impact of Smart Watches on the Watch Industry - Retail Sales Value (USD, Millions) Worldwide 2014 - 2018
       
Watches Worldwide Average Selling Price (ASP) by Price Segment (Swiss and Non-Swiss Manufacturers) Worldwide 2014 - 2018
       
Watches Worldwide Unit Shipments by Price Segment (Swiss and Non-Swiss Manufacturers) (Units, Millions) Worldwide 2014 - 2018
       
Watches Worldwide Retail Revenues by Price Segment (Swiss and Non-Swiss Manufacturers) (USD, Millions) Worldwide 2014 - 2018
       
Watches Swiss Manufacturers - Retail Revenues (USD, Billions) Worldwide 2014 - 2018
       
Watches Swiss Manufacturers - Unit Shipments (Units, Millions) Worldwide 2014 - 2018
       
Watches Swiss Manufacturers - Average Selling Price (ASP) (USD) Worldwide 2014 - 2018
       
Watches Non-Swiss Manufacturers - Retail Revenues (USD, Billions) Worldwide 2014 - 2018
       
Watches Non-Swiss Manufacturers - Unit Shipments (Units, Millions) Worldwide 2014 - 2018
       
Watches Non-Swiss Manufacturers - Average Selling Price (ASP) (USD) Worldwide 2014 - 2018
       
Watches Unit Shipments (Swiss and Non-Swiss Manufacturers) (Units, Millions) Worldwide 2014 - 2018
       
Watches Retail Revenues (Swiss and Non-Swiss Manufacturers) (USD, Millions) Worldwide 2014 - 2018
       
Watches Average Selling Price (Swiss and Non-Swiss Manufacturers) (USD) Worldwide 2014 - 2018
       
Watches Worldwide Unit Shipments by Price Segment (Swiss and Non-Swiss Manufacturers) (Units, Millions) Worldwide 2014 - 2018
       
Watches Worldwide Retail Revenues by Price Segment (Swiss and Non-Swiss Manufacturers) (USD, Millions) Worldwide 2014 - 2018
       
Watches Worldwide Average Selling Price (ASP) by Price Segment (Swiss and Non-Swiss Manufacturers) (USD) Worldwide 2014 - 2018

 

This report contains 106 figures and tables:

 

Figure 1 Smart Watches – Worldwide Unit Shipments and Retail Revenue from 2014 to 2020
Figure 2 Apple Watch – Worldwide Shipments from 2015 to 2021 (Units, Millions)
Figure 3 Comparative Worldwide Shipments of Selected Apple Products - iPhone, iPad, iPod, Apple Watch – for the first 7 years
Figure 4 Apple Watch – Worldwide Retail Revenues from 2015 to 2021 (USD, Billions)
Figure 5 Neptune Pine Smartwatch
Figure 6 Impact of Smart Watches on the Watch Industry - Retail Sales Value from 2014 to 2018 (USD, Millions)
Figure 7 Segments of the Watch market which will not be cannibalised by Smart Watches
Figure 8 ADIDAS MICOACH SMART RUN WATCH (TOP), FIT SMART (MIDDLE) AND MICOACH TRAIN & RUN APP
Figure 9 Shots taken from the video that Apple used to introduce the Apple Watch
Figure 10 What the word ‘luxury’ means in the watch market
Figure 11 Evolution in user Interfaces
Figure 12 Apple Watch – Examples of Differentiating Features
Figure 13 Apple Watch – Six Different Strap Options
Figure 14 Apple Watch – Three Collections
Figure 15 Examples of Apps that have been created for the Apple Watch
Figure 16 NYMI WRISTBAND (VIDEO)
Figure 17 BURG SMART WATCHES
Figure 18 Casio Smart Watches
Figure 19 COMPASS SYSTEMS SELECTED SMART WATCH MODELS
Figure 20 CONNECT AMERICA MEDICAL HOME ALERT SYSTEM (TOP) AND MOBILE ALERT SYSTEM (BOTTOM)
Figure 21 THE COOKOO SMART WATCH
Figure 22 THE COOKOO 2 SPORTY CHIC (TOP) AND URBAN EXPLORER SMART WATCHES
Figure 23 SMART JEWELLERY BY CSR AND CELLINI
Figure 24 EPSON’S PULSENSE PS-500 HEALTH TRACKER WATCH (TOP) AND THE PULSENSE BAND
Figure 25 EUROTECH WRIST-WORN COMPUTER AND RING BARCODE SCANNER
Figure 26 EZIO Smartwatches and Vibrating Bracelets
Figure 27 THE FILIP WEARABLE SMART LOCATOR AND PHONE FOR CHILDREN
Figure 28 FITBIT WEARABLE TECH PRODUCTS
Figure 29 THE FITBUG ORB FITNESS TRACKER
Figure 30 SELECTED WEARABLE TECH PRODUCTS BY GARMIN
Figure 31 GEAK SMART WATCHES
Figure 32 Smart Watches based on Google Android Wear
Figure 33 Huawei TalkBand B1
Figure 34 HOT WATCH MODELS
Figure 35 THE I’M WATCH
Figure 36 INTEL’S SMART EARPHONES AND THE MIMO BABY MONITOR
Figure 37 Basis Science – Health Tracker
Figure 38 THE JAWBONE UP HEALTH TRACKER (TOP) AND THE BODYMEDIA LINK ARMBAND AND RELATED APP
Figure 39 KRONOZ SMART WATCHES
Figure 40 LG G Watch and Life Band
Figure 41 THE OMATE TRUESMART WATCH (TOP) AND THE OMATE X SMART WATCH
Figure 42 Martian Smart Watches
Figure 43 Martian Notifier Smart Watch
Figure 44 Motorola Smart Watches
Figure 45 Meta Smart Watches
Figure 46 Concept Images of Microsoft Smart Watch, released in August 2014
Figure 47 Mio Global – Mio Alpha (top) and Mio Link (bottom)
Figure 48 Misfit Shine Personal Activity Tracker (top) and Misfit watchapp for Pebble (bottom)
Figure 49 NEWCO GM-1000 GPS enabled Running Watch (Top) and WM8 Waterproof Heart-rate Monitor (Bottom)
Figure 50 Neptune Pine Smartwatch
Figure 51 Netatmo’s JUNE bracelet
Figure 52 Nike Fuelband, Nike+ Sportwatch GPS and Nike+ app for Samsung Gear S smartwatch
Figure 53 Nissan Nismo Smartwatch
Figure 54 Pebble Smart Watch (Top) and Pebble Steel Smart Watch (Bottom)
Figure 55 Polar V800 (Top) and FT80 GPS-Enabled Watch (bottom)
Figure 56 Qualcomm - Toq Smartwatch
Figure 57 Revolutionary Tracker RT-01 GPS Watch (top) and RT-02 GPS Watch (bottom)
Figure 58 Samsung Simband
Figure 59 Samsung Gear Devices Smart Watch devices
Figure 60 Silent Call Communicator Receiver (Top) Vibra Call Receiver (Centre) and Silent Call Watch Receiver (Bottom)
Figure 61 Sonostar - Smart Watch
Figure 62 Sony - SmartWatch 3 (Top) and the Smartband Talk (bottom)
Figure 63 Timex range of ironman Watches
Figure 64 TomTom Runner GPS Watch (top) and TomTom Runner Cardio GPS Watch (bottom)
Figure 65 Under Armour39 Fitness Tracker, App and Watch
Figure 66 WearIT Smartwatch
Figure 67 WITHINGS PULSE O2 FITNESS TRACKER (TOP) AND APP
Figure 68 Chinese-produced Smart Watches from Yingqu Technology
Figure 69 Smart Watches – Worldwide Unit Shipments and Retail Revenue from 2014 to 2020
Figure 70 Apple Watch – Worldwide Shipments from 2015 to 2021 (Units, Millions)
Figure 71 Comparative Worldwide Shipments of Selected Apple Products - iPhone, iPad, iPod, Apple Watch – for the first 7 years
Figure 72 Apple Watch – Worldwide Retail Revenues from 2015 to 2021 (USD, Billions)
Figure 73 Smartphone Evolution
Figure 74 Neptune Pine Smartwatch
Figure 75 Watches – Worldwide Average Selling Price (ASP) by Price Segment (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (USD)
Figure 76 Watches - Worldwide Unit Shipments by Price Segment (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (Units, Millions)
Figure 77 Watches - Worldwide Retail Revenues by Price Segment (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (USD, Millions)
Figure 78 Segments of the Watch market which will not be cannibalised by Smart Watches
Figure 79 Comparative Worldwide Shipments of Selected Apple Products - iPhone, iPad, iPod, Apple Watch – for the first 7 years
Figure 80 Comparative Worldwide Average Selling Price (ASP) of Selected Apple Products - iPhone, iPad, iPod, Apple Watch – for the first 7 years
Figure 81 Apple Watch – Worldwide Shipments from 2015 to 2021 (Units, Millions)
Figure 82 Apple Watch – Worldwide Retail Revenues from 2015 to 2021 (USD, Billions)
Figure 83 Apple Watch – Worldwide Average Selling Price (ASP) from 2015 to 2021 (USD)
Figure 84 Apple Watch – Worldwide Unit Shipments and Retail Revenue from 2015 to 2021
Figure 85 Smart Watches – Worldwide Unit Shipments and Retail Revenue from 2014 to 2020
Figure 86 Smart Watches – Worldwide Unit Shipments – Apple and Other Vendors from 2014 to 2020 (Units, Millions)
Figure 87 Smart Watches – Worldwide Average Selling Price (ASP) – Apple and Other Vendors from 2014 to 2020 (USD)
Figure 88 Smart Watches – Worldwide Retail Revenues – Apple and Other Vendors from 2014 to 2020 (USD, Millions)
Figure 89 Comparative Unit Shipments – Smart Watches, Smartphones and Watches from 2014 to 2018 (Units, Millions)
Figure 90 Comparative Retail Revenues – Smart Watches, Watches (Swiss) and Watches (Others) from 2014 to 2018 (USD, Millions)
Figure 91 Comparative Retail Revenues – Apple Watch, Other Smart Watches, Swiss Watches and Other Watches from 2014 to 2018 (USD, Millions)
Figure 92 Comparative Average Selling Price (ASP) – Apple Watch, Other Smart Watches, Swiss Watches and Other Watches from 2014 to 2018 (USD, Millions)
Figure 93 Impact of Smart Watches on the Watch Industry - Unit Shipments from 2014 to 2018 (Units, Millions)
Figure 94 Impact of Smart Watches on the Watch Industry - Retail Sales Value from 2014 to 2018 (USD, Millions)
Figure 95 Watches (Swiss Manufacturers) - Retail Revenues from 2014 to 2018 (USD, Billions)
Figure 96 Watches (Swiss Manufacturers) - Unit Shipments from 2014 to 2018 (Units, Millions)
Figure 97 Watches (Swiss Manufacturers) - Average Selling Price (ASP) from 2014 to 2018 (USD)
Figure 98 Watches (Non-Swiss Manufacturers) - Retail Revenues from 2014 to 2018 (USD, Billions)
Figure 99 Watches (Non-Swiss Manufacturers) - Unit Shipments from 2014 to 2018 (Units, Millions)
Figure 100 Watches (Non-Swiss Manufacturers) - Average Selling Price (ASP) from 2014 to 2018 (USD)
Figure 101 Watches - Unit Shipments (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (Units, Millions)
Figure 102 Watches - Retail Revenues (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (USD, Millions)
Figure 103 Watches - Average Selling Price (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (USD)
Figure 104 Watches - Worldwide Unit Shipments by Price Segment (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (Units, Millions)
Figure 105 Watches - Worldwide Retail Revenues by Price Segment (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (USD, Millions)
Figure 106 Watches – Worldwide Average Selling Price (ASP) by Price Segment (Swiss and Non-Swiss Manufacturers) from 2014 to 2018 (USD)

 

Executive Summary7

Apple Watch7

Other Vendors11

Future Evolution12

Cannibalisation of Existing Markets13

Impact on Smartphone Industry14

Impact on Watch Industry15

Profiles of Leading Smart Watch Vendors19

Adidas (Germany)19

Apple Watch (U.S.)21

Key Differentiators25

Key Features28

Bionym (Canada)31

Burg (Netherlands)33

Casio (Japan)35

COMPASS Systems (Taiwan)37

Connect America (US)39

COOKOO41

CSR (UK)44

Epson (Japan)45

Eurotech (Italy)47

Ezio (Hong Kong)49

FiLIP Technologies (UK)51

Fitbit (US)53

Fitbug (UK)55

Garmin (US)56

Geak Watch (China)57

Google (US)59

Huawei B1 TalkBand (China)61

HOT Watch62

I’m Watch63

Intel and Basis Science (US)64

Overview64

Basis Science Acquisition65

Jawbone (US)68

Kronoz (Switzerland)71

LG (Korea)72

Omate (China)74

Martian Watches (US)77

Motorola Mobility (now owned by Lenovo) (US/China)80

MetaWatch (US)82

Microsoft (US)84

Mio Global (US)86

Misfit Wearables (US)88

National Electronics and Watch (Hong Kong)90

Neptune (Canada)92

Netatmo (France)94

Nike (US)96

Nissan (Japan)98

Pebble (US)99

Polar (Finland)101

Qualcomm (US)103

Revolutionary Tracker (US)105

Samsung (S. Korea)107

Samsung Galaxy Gear Smartwatch107

Samsung Gear 2 Smartwatch108

Samsung Gear 2 Neo Smartwatch109

Samsung Gear Live109

Samsung Gear S Smartwatch109

Samsung Gear Fit109

Digital Health Initiative: Simband110

Silent Call Communications (US)112

Sonostar (Taiwan)114

Sony (Japan)115

Timex (US)117

TomTom (Netherlands)119

Under Armour (US)121

WearIT (Italy)122

Withings (France)124

Yingqu Technology (China)126

Market Analysis128

Smart Watch Market128

Long Term Potential128

Overall Market Size and Growth129

Apple Watch130

Other Vendors134

Swiss Watch Makers134

Chinese Watch Makers134

Sports and Fitness Brands135

Leading Smartphone Brands135

Startups and New Entrants135

Technology Roadmap: Long Term137

Cannibalisation141

Impact on Smartphone Industry141

Impact on Watch Industry143

Worst Case: Maximum Cannibalisation148

Assumed Case: Realistic Cannibalisation148

Market Forecasts150

Comparative Shipments of Selected Apple Products: iPhone, iPad, iPod, Apple Watch150

Comparative Average Selling Price (ASP) of Selected Apple Products: iPhone, iPad, iPod, Apple Watch   151

Apple Watch: Worldwide Shipments152

Apple Watch: Worldwide Retail Revenues153

Apple Watch: Worldwide Average Selling Price (ASP)154

Apple Watch: Worldwide Unit Shipments and Retail Revenues155

Smart Watches: Worldwide Unit Shipments and Retail Revenues156

Smart Watches: Worldwide Unit Shipments – Apple and Other Vendors157

Smart Watches: Worldwide Average Selling Price (ASP) – Apple and Other Vendors158

Smart Watches: Worldwide Retail Revenues – Apple and Other Vendors159

Comparative Unit Shipments: Smart Watches, Smartphones and Watches160

Comparative Retail Revenues: Smart Watches and Watches161

Comparative Retail Revenues: Apple Watch, Other Smart Watches, Swiss Watches and Other Watches  162

Comparative Average Selling Price (ASP): Apple Watch, Other Smart Watches, Swiss Watches and Other Watches  163

Impact of Smart Watches on the Watch Industry: Unit Shipments164

Impact of Smart Watches on the Watch Industry: Retail Sales Value165

Watches (Swiss Manufacturers): Retail Revenues166

Watches (Swiss Manufacturers): Unit Shipments167

Watches (Swiss Manufacturers): Average Selling Price (ASP)168

Watches (Non-Swiss Manufacturers): Retail Revenues169

Watches (Non-Swiss Manufacturers): Unit Shipments170

Watches (Non-Swiss Manufacturers): Average Selling Price (ASP)171

Watches: Unit Shipments (Swiss and Non-Swiss Manufacturers)172

Watches: Retail Revenues (Swiss and Non-Swiss Manufacturers)173

Watches: Average Selling Price (Swiss and Non-Swiss Manufacturers)174

Watches: Worldwide Unit Shipments by Price Segment (Swiss and Non-Swiss Manufacturers)175

Watches: Worldwide Retail Revenues by Price Segment (Swiss and Non-Swiss Manufacturers)176

Watches: Worldwide Average Selling (ASP) by Price Segment (Swiss and Non-Swiss Manufacturers)177

Appendix178

Regions & Countries178

About the Authors179

Andrew Sheehy179

Sara Foster179

Dr Dave Taylor179

Anju Nair180

 

Report Highlights




  • Full analysis of Apple Watch
  • Profiles of 49 leading vendors
  • 32 pages of market forecasts
  • In-depth analysis
  • Powerful insights
  • 191 pages, 106 figures

Ordering Information

Title: Smartwatches: The Ultimate Personal Screen?
Pages: 191
Updated: 05 Mar 2015
License: Single User
Format: PDF
Delivery: Email and Online.
Price: £395
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