Millennial Media is a leading US mobile advertising platform, headquartered in Baltimore and established in 2006.

Millennial Media reported 300 million worldwide monthly unique users during Q1 2012 and made its ad platform available to more than 7,000 types of mobile device during the same period.

mMedia is a self-service advertising network launched by Millennial Media in February 2012 as an add-on to its principal, managed MYDAS network.

As of January 2012, around 90% of Millennial Media’s revenues were derived from advertisers the US.

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Mobile Advertising: Along The Value Chain & Around The World

Date:22 Mar 2013
License:Multiple Reader
Price: £395

  • 280 pages, 129 tables and figures
  • Profiles of 25 leading companies
  • 15 separate country-level analyses
  • Extensive 5-year market forecasts
  • In-depth market analysis
  • Special focus on Google and Facebook

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  • Mobile, Tablets and more

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